Chrysa Tsirimokou, PhD

Chrysa Tsirimokou is a qualitative researcher with extensive experience in uncovering consumer insights, understanding stakeholder perceptions, and translating data into strategic recommendations. With a PhD in Organisational Behaviour and an MBA in Total Quality Management, she has worked on qualitative research projects across various sectors, including cultural, educational, and retail industries. Known for her ability to design and conduct focus groups, in-depth interviews, and consumer studies, Chrysa specialises in exploring how people think, feel, and make decisions. At the ESG Forum, she brings her expertise in understanding human behaviour and communicating complex insights in a clear, actionable way.